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Well, the title is pretty simple : it appears that the tendancy right now is to have web version of any software on a server.
A few notes about that : -a lot of Alteryx competitors are already in this mode and it's hard to sell you're still with a desktop-only mode for design, even if the product is far better. -a good idea is the one used by Qlik with Qlik Sense : they still have a desktop and a web version of Sense but the desktop works mainly as an hidden browser plus an engine. The web version is cool too because you can make your own application, or your own data connection etc.. -the main interest of a web implementation of Alteryx would be to reduce installation on client computers (and that means packaging the installer, managing the data connection, the paths, the access to macros... etc) and to have a better control of the users.
PS : this idea is soooo simple and so obvious I'm surprised I didn't find it. It may be a duplicate.