Bruce Johnson, Director of Business Development at Teradata, and Jim Schatting, Director of Sales Engineering at Alteryx, did a deep dive presentation on the integration of Alteryx and Teradata. They showed use cases in a number of industries, and did a demonstration that consisted of:
- Bringing unstructured information into Hadoop
- Turning unstructured information into structured information. Bill Franks gave an example of this in his session – taking an unstructured image of a fingerprint, plotting a polygon against it, and then storing that structured data for a fingerprint comparison database.
- Business users in Alteryx building analytical workflows with a graphical user interface, and then run the resulting SQL code against Teradata Aster.
The session prompted a great discussion about the scalability and reliability of content. Some great proof points showing retail queries moving from 4 hours to 4 minutes, while increasing to a broader data set, really wowed the audience.
Check out some of our Inspire 2013 Blogs:
Brian Dirking
![](http://community.alteryx.com/legacyfs/online/images/brian-dirking.jpg)
Director of Product Marketing.