Last week Alteryx held our annual user’s conference Inspire 2013 in Phoenix, Arizona. With close to 500 people attending the event, this was and is our biggest event of the year. This was my first Inspire and I learned a lot, not only about the planning that goes into the event, but I also experienced the passion that our customers, partners and associates have for Alteryx. In fact, this passion was overflowing (as were the training rooms) during the training sessions so that a couple of the sessions had to be repeated throughout the week. I think this aligns perfectly with one of the things that Alteryx CEO Dean Stoecker said in his keynote - "Customer trust defines the integrity of our company.” If an organization can trust the vendors they work with, and more importantly the results they get from that vendor, then everyone will be successful.
We had over 18 different speaking tracks throughout the three days, and it was amazing to hear all of the great uses of Alteryx, and how the company is changing the way organizations are doing business. Stoecker said it best when he stated, "The Consumerization of Analytics is a succinct vision of the inevitable." More and more organizations are adopting an analytics approach to improve business processes and increase their bottom line. We believe Alteryx and our partners are the way to do this. Cornelius Kaestner, principal at Boston Consulting Group, may have the line of the conference when he discussed how, “they used Alteryx to help a retailer in Europe recognize a BILLION dollars in revenue based on optimizing promotional activity.”
This just goes to show the power that analytics can have on an organization, especially when you combine that with Big Data. But remember, “There is no easy button for Big Data. Someone still has to analyze it, ” Bill Franks, chief analytics officer at Teradata. This is where the partnership of Alteryx, Teradata, and now Tableau can provide a broader view into all of the data and make use of resources already within an organization, without the necessity of a data scientist. “The best analysts tend to be subject matter experts, not traditional analysts or data scientists, ” stated Stephen McDaniel, director of analytic product management at Tableau. This truly exemplifies the value that Alteryx brings to the table, empowering the subject matter expert within theline of business.. They know their business; they just need the right analysis to make the right decisions.
Analytics is the key to unlocking the right decisions at the right time, regardless of the size of your organization, the industry you are in, or the title in front of your name. There is always going to be uncertainty when it comes to analysis and making decisions. According to Paul DePodesta, vice president of player development and scouting at the NY Mets, “Be humble in the face of uncertainty. Study everything with data.” It is these data driven decisions that can change the fate of an organization. “Alteryx is the software instrument of change,” said George Mathew, president and chief operating officer at Alteryx. We help take organizations to that next level through analytics. Mathew’s states, “Analytics is the Future,” and Stoecker finishes, “If you aren’t looking at analytics, you aren’t going to be a contender.”
Matthew Madden

Sr. Product Marketing Manager.