Inspire 2017 should have two short sessions dedicated to maps (30 min each).
1) Maps - Basics*
2) Maps - Advanced Geocoding*
* In case of limited time, consider combining these two sessions.
Sessions should be recorded and available for streaming.
Maps - Basics
This session should cover common topics about creating a custom map.
How to create maps for custom points, lines, polygons using spatial inputs and creating map layers.
Show an example of creating a fancy map in Alteryx and how that can be integrated into a BI tool. eg. weighted map (aka "Cartogram")
Maps - Advanced Geocoding
This session should cover advanced topics about custom geocoding using spatial tools.
Distance between two points, spatial match, supportive features for kml and geojson codes.
Linking US & Canadian Address ⟺ Lat-Longs, Zip5 Zip7 and Zip9 etc.
Anything more which your product management team can reveal is most welcomed.