Gamification employs some of the motivators and elements typically found in games and uses them in non-game contexts to improve participation, engagement and loyalty.
Bunchball is a high-tech startup based in San Francisco that offers gamification programs with Nitro, the leading digital engagement platform. But like many businesses they needed a way to demonstrate the results of their programs to clients with customer analytics. They looked for an easy and repeatable way to prepare all loyalty, engagement, client, sales and attribute data, analyze it and visually show the impact Bunchball has on client ROI. In this live webinar Keith Conley, Senior Director of Analytics & Insight at Bunchball, will discuss the 5 secrets of data preparation, and how they established a way to easily analyze all their data and present analytic results visually with Alteryx and Tableau.
Register now to learn how Bunchball improved analytics and client reporting with:
- The ability to blend multiple data sources and determine what marketing programs are delivering the highest value customers
- Repeatable and scalable data preparation workflows, resulting in efficient data analytics across multiple projects
- A way to present results visually so business users can easily spot key insights
