Analytics
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In this age of Big Data, there is more information than ever before about your customers and prospects. Consider the data your organization can harvest from every interaction a customer has with your business, including Point-of-Sale (POS) transaction details, loyalty card information, user device records, and customer surveys.
There’s also a tremendous amount of external consumer demographic and segmentation data available from several commercial sources. And now, there’s the ever growing array of social media content that your customers generate on sites such as Twitter, Facebook, Foursquare, and Pinterest. This is important to track because, make one wrong move and a disgruntled customer can use the powerful forum of social media to air their grievances, quickly turning one unhappy customer into hundreds, or even thousands or millions; with an associated loss of revenue.
With the vast array of data that organizations have access to, customer analytics has become a top priority to predict how customers will behave when they receive a catalog, enter a store, research and buy online, or interact with your organization in any other way. The more you know about customer and prospect preferences, the more successful you will be at creating relevant offers that positively resonate with them personally. |
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While many organizations understand the potential value they have with data about their customers and prospects, they struggle with how to utilize it effectively. That’s why we have developed A Buyer’s Guide to Customer Analytics, which reveals the five crucial criteria of a customer analytics platform. This guide leverages the experiences we’ve had supporting world-class customer analytics programs for companies as diverse as Ford Motor Company, Time Warner Cable Media, VF Corporation, and Southern States Cooperative. Download the guide now and you will see how you can use customer analytics to:
- Get a complete picture of your customers across all channels and systems
- Review individual customer preferences and anticipate future behavior
- Create stronger, longer lasting relationships with your customers
Choosing the right analytics platform is crucial to your success so we’re pleased to bring you, A Buyer’s Guide to Customer Analytics, so you can learn how to transform your organization from one that merely possesses customer data, to one that extracts real value from it.
Bob Laurent
Director of Industry Marketing
