Santalytics 2020

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Sample Data Sets and Ideas

Alteryx Alumni (Retired)

Now, there are no hard and fast rules on what you can do with data in this challenge (remember, Santa’s workshop is a business, so they need help everywhere).  But if you’re at a loss, here are some fun holiday data sets that can be used as a jumping off point for your submissions. You may be able to combine them with other data as well to make something truly unique!


  • Build an app to use Holiday Music data to see which of the top songs might be best for boosting productivity in Santa’s Workshop!
  • Use an app to figure out how deserving these Twitter users are of the naughty or nice list based on their sentiment in their Christmas Tweets!
  • Based on these holiday recipes, how could an analytic app help the workshop bakery maximize their ingredient purchases and still provide a broad selection of snacks to make sure that dietary restrictions are taken into consideration?
  • Take a look at these toys from Amazon to create an app so the workshop can figure out production priorities based on rankings and reviews.