Marketing is all about attracting, retaining and building profitable relationships with your customers, but how do you know which customers to target, which campaigns to run, and which marketing programs to invest in, to get most return for your dollar. Marketing analytics from Alteryx empowers marketers to combine all relevant marketing, sales and customer data, and perform sophisticated analytics to deepen customer insight and calculate ROI of marketing programs.
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Good Morning Alteryx Marketing UG Members!
We really appreciate and thank everyone who attended our Q3 Marketing User Group meeting on September 11.
Jarrod Thuener, Kristalytics
Jarrod talked about how he created a way to effectively manage report distribution for a digital agency. It can get cumbersome to manage/schedule custom reports for each client and can lead to quality concerns between versions. To solve this, Jarrod created a repository of options, settings, accesses and used a single workflow to sync options locally. And then with a single workflow he was able to implement all options and delivery.
Following the use case, a few Alteryx announcements were made:
Tessa Hauck, Garmin International
Our second presentation was about how to use Alteryx to calculate Average Revenue Per User (ARPU). And track this important KPI, region to region, by country and every single month, to monitor to the health of customers & overall business. Tessa also talked about how a simple Alteryx workflow can help the stakeholders understand the process easily and compare it to what they were doing before by using numerous excel files. And how this can lead you to easy wins.
The Marketing User Group is always looking for speakers who would like to share their use cases. If presenting interests, you, please email email@example.com.
Let us know the topics you'd be interested in and what you are looking forward to most from this user group.
Marketing Alteryx User Group Leaders