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Andris talked about how we can achieve Improved Customer Messaging by building a better overall picture of our customers. He had a great and easy to understand use case in which he demonstrated how to use the information that we have on our customers. Combine it with outside data sets to enrich our data, so that we can segment efficiently. The use case showcased how we can use Alteryx to perform data functions such as Ingestion, Enrichment, Decision Optimization & Visualization.
Following the use case, a few Alteryx announcements were made: