Alteryx Inspire 2016 is fast-approaching and we are getting excited! With only a few weeks to go, you should have registered, booked your hotel room, flight and started to fill out your session scheduler with all of the awesome Inspire content you’re interested in. If you haven’t registered yet, there is still time!!
If you have registered, you may be trying to determine what sessions to attend. With all the amazing things to check out at Inspire the Business Leader Track is the perfect way to hear from real Alteryx users and learn from their experiences. Attend these sessions to learn how to become an analytics-led organization, improve customer engagement, and make strategic decisions with predictive analytics. Become an analytics leader in your organization!
Tuesday, June 7th; 10:00AM – 10:45AM Transforming Marketing Into a Data-Driven, Analytic Culture with Alteryx and Tableau
In complex modern organizations, marketing is a function performed by multiple teams and agencies across many channels, often in pursuit of the same customer. In this session, learn how JPMorgan Chase is leveraging Alteryx to break down organizational silos to unify disparate marketing data sources and deliver comprehensive insights on customers and campaign performance via Tableau dashboards to business leaders. See how Alteryx is empowering a team of marketing analysts with capabilities that would take traditional IT projects months or years to deliver by helping them rapidly blend data from multiple source systems to develop a cross-channel holistic customer view and deliver actionable insights to marketers in hours or days.
Tuesday, June 7th; 4:45PM – 5:30PM Election 2016: Practical Applications of Data in Electoral Politics
2016 is a data-rich environment. In the political arena, campaigns, and the companies that support campaigns, deal with an ever-growing list of data to manage. The more sophisticated political campaigns leverage predictive modeling to project voter turnout and predict vote choice. But to do that, they must first build complex data blending workflows to turn a variety of unlinked data sources into a single, actionable database of information. Then only can they decide which voters to talk to, with what message and through which media.
Wednesday, June 8th; 11:00AM – 11:45AM Data Blending in Alteryx for the Ultimate Home Entertainment Solution
As the home entertainment industry has fragmented to represent more than just the sale of DVDs, the need to coalesce data from disparate sources has grown stronger. The effort to maximize the return from each title requires examining how different film titles fare on various platforms. Learn how Sony Pictures is using Alteryx to prepare and blend multiple data sources to foster powerful and impactful decision-making when it comes to marketing and launch strategies for maximum return.
Tuesday, June 7th; 2:30PM – 3:15PM Idea to Insight: How Western Union Built a Security Analytics Program from the Ground Up Using Alteryx
In 2015, Western Union set out to gain visibility into the information security measures implemented at each Agent Location around the world. With over 500,000 locations, the task was not simple. Using Alteryx, Western Union was able to take a 100 hour process and turn it into a 5 ½ minute workflow, with only a 2 ½ hour development timeframe. This session will cover how with Alteryx at the core, the Security Analytics team is building out an extensive risk analytics program covering multiple threat vectors across Western Union's environment. The team will also share why Alteryx has become the must have tool at the center of their success.
Wednesday, June 8th; 2:30PM – 3:15PM Chick-fil-A: Scaling Analytic Insights for Organizational Growth
Chick-fil-A has experienced rapid organizational growth, recently becoming the largest Chicken Restaurant in the US. At the same time, the systems and processes needed to scale that growth have had to keep pace. Learn how in the last 6 months, Chick-fil-A has begun using Alteryx and Alteryx Server across the organization to tackle data and analytics challenges such as Loyalty Program Analytics and Sales Tax Regulatory Filings. Some of the common applications include advanced processing in Amazon Web Services' Redshift, creating well-structured data for Tableau dashboards, and rapid and repeatable deployment of analytics workflows.
Tuesday, June 7th; 11:00AM – 11:45AM Hyatt Corporation: Driving Market Penetration with Data Analytics
When corporate sales are a major chunk of your revenue mix, how do you increase market share in a highly competitive hospitality industry? Join Alteryx and Hyatt Corporation to hear how one of the leading international hotel operators is using analytics to identify and target its most profitable clients and expand relationships and share of business. Hear how a group in the Global Operations Center is leveraging spend data, purchase behavior, and preferences of its corporate clients to empower Hyatt's global sales force with a 360-degree customer view, identify cross-sell/upsell opportunities, and target “like” customers to increase profitability.
Space is filling up, so make sure you sign up for these sessions as soon as you can. If you haven’t registered yet, you can do so here. Learn from others on how to use analytics to drive organizational change and improvement. Become an analytics leader in your organization!
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