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MatthewM
Alteryx Alumni (Retired)

 

The evolution of self-service analytics is upon us. What started out as a means to an end for a data analyst who dealt with a single source of data, has now led to the necessity of multiple sources of data. Throughout this evolution, data blending has taken charge by empowering those analysts in the line of business with the ability to access and blend multiple disparate data sources to get a broader more accurate view of the data to make more informed decisions.

 

Enterprise Management Associates (EMA) just released a Whitepaper, Broadening the Reach of Information: Spreading the Base of Data Blending which highlights the struggles of analysts dealing with multiple sources of data, relying too much on others in the organization such as IT. The paper explains how self-service data blending can simplify the life of a data analyst by removing the roadblock of IT and improving the speed of the analytical process through faster data delivery. I think this quote really sums up what data blending can bring to any organization and the impact it can have.

 

"The ability to integrate self-service data blending into an analytical environment pays dividends across the board. Data analysts can develop their own specialized datasets for specific analytical tasks. Centralized IT resources can be freed from building non-directional transformations and instead focus on providing value-added services. Analytical processes can also be improved significantly."

 

Check out the whitepaper to get EMA’s perspective on data blending and also look for an upcoming joint Alteryx — EMA webinar to cover this topic even more in-depth.

 

In the meantime, if you want to discover the power of data blending on your own, you can download the Alteryx Trial and start blending your own disparate data sources.

Matthew Madden
Director, Product Marketing

Matt Madden is a Director, Product Marketing at Alteryx. Matt has over 16 years of experience in the analytics and enterprise software industry. During his career he has held roles in sales and marketing, both with the same goal, to help organizations realize the power and benefits that analytics can have on their business.

Matt Madden is a Director, Product Marketing at Alteryx. Matt has over 16 years of experience in the analytics and enterprise software industry. During his career he has held roles in sales and marketing, both with the same goal, to help organizations realize the power and benefits that analytics can have on their business.