Clustering analysis has a wide variety of use cases, including harnessing spatial data for grouping stores by location, performing customer segmentation or even insurance fraud detection. Clustering analysis groups individual observations in a way that each group (cluster) contains data that are more similar to one another than the data in other groups. Included with the Predictive Tools installation, the K-Centroids Cluster Analysis Tool allows you to perform cluster analysis on a data set with the option of using three different algorithms; K-Means, K-Medians, and Neural Gas. In this Tool Mastery, we will go through the configuration and outputs of the tool.
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