Analytics
News, events, thought leadership and more.
Hopefully you read my first blog on the First 5 Takeaways from the Business Leadership Track at Inspire 2013. This track gave business decision makers across industries a forum to discuss real business challenges and trends, offer advice, share best practices and outline proven real-world strategies about how Alteryx is being used to gain and maintain a competitive advantage for their companies.
Here is part two of my blog, featuring companies and business leaders who are doing amazing and creative things with Big Data and analytics:
- Chris Diener - Senior Vice President, AbsolutData:
“There are roughly three levels of Alteryx implementation. The ‘Data Blending’ level brings pieces of data together to save a lot of time and money over what you were doing before. The ‘Analytics’ level is where the value and insight is realized by having all of your data in one place. Finally, the ‘Production’ level translates one-off or periodic analytic events into automatic processes that make outputs consumable by others for day-to-day decision making.” - Bob Mincarelli - Vice President of Marketing Services Technology, Valassis Communications:
“In Alteryx we saw a strong capability to work with a myriad of different kinds of data for media planning, and bring it together to make it look as if it came from the same place. That was the strength we saw early on, and where Alteryx has gone with Release 8.5, we feel like the choice was right when we made it three or four years ago, and it continues to be right by the way Alteryx has evolved.”
- Mike Jacobs - Senior Vice President of Segmentation Solutions, Equifax:
“A segmentation system with a solid economic base provides an excellent framework for incorporating customer demographics and economic capacity. By studying economic trends you can identify customers that are improving their economic position and are thus more likely to be in the market for new products and services. Alteryx allows us to set up a workflow to get the methodology, then customize that workflow for individual clients.”
- Fred Jezouit - Vice President of Finance & Treasurer, Southern States Cooperative:
“In our journey to get cultural adoption of analytics and Alteryx, the most important part lies with the data artisans. A couple of people start using Alteryx and they answer questions that nobody thought they could answer. Then, you can start asking questions that nobody thought you could even ask. Alteryx allows you to inspire and empower people within your organization to prove value and put things together to solve problems that open people’s eyes. Alteryx is a game-changer.”
- Ari Kaplan - President, AriBall:
“Coach John Wooden once said that, ‘What’s more important than the will to win is the will to PREPARE to win’. Analytical models are used in baseball to prepare to win ‘above the field’, including player forecasting, the economics of contracts, roster modeling, trade deadline analysis, drafts, and other aspects. ‘On the Field’ uses include game preparation, pro/amateur/international scouting, player development, and injury prediction and management.”
We’ve received many requests to view presentations from Inspire 2013. For your convenience, all presentations have been uploaded to the Alteryx channel on Slideshare.net and on Alteryx.com.
This wraps up Part Two of the key “Takeaways from the Business Leadership Track.” Again, we’d love to hear your Alteryx stories and be able to share them with next year’s Business Leadership track attendees. So, please don’t hesitate to reach out to us for consideration.
See you next year in San Diego at Inspire 2014!
Bob Laurent
Director of Industry Marketing
Alteryx
