Analytics
News, events, thought leadership and more.
Last week’s Inspire 2013 conference in Phoenix was the most successful event of its kind that Alteryx has ever run. Registration was up 50% from last year, we had a powerful roster of great sponsors (thanks again!), and the best content – started by an opening keynote from Paul DePodesta and our chairman and CEO, Dean Stoecker, through the conference wrap-up by performance artist David Garibaldi.
Part of this great content was the lineup of excellent speakers that volunteered to participate on the Business Leadership track. This track gave business decision makers across retail, automotive, telecommunications, healthcare, and other industries a forum to discuss real business challenges and trends, offer advice, share best practices and outline proven real-world strategies about how Alteryx is being used to gain and maintain a competitive advantage for their companies.
Over the coming months we will be sharing portions of the 7 ½ hours of content via webinars and other means. But for now, here are the first 5 notable points that made a lasting impression on attendees (stay tuned for more):
- Bill Franks - Chief Analytics Officer, Teradata:
“One of the biggest paradigm shifts is that sometimes you have to let Big Data go. This is something we haven’t done historically because we thought data was so valuable that we typically generated only what we thought was the most important data, and we certainly never threw it away…[Today] we don’t have to store anything and everything, we only have to store the pieces that have value, for only the period of time that we can identify that value.”
- Marshall Jacobowitz - Vice President of Research, Time Warner Cable Media:
“Today we are processing [set top box] data from over 15 markets and 7.9 million subscribing households, providing tuning and other transactional data. I use my Alteryx modules to pull out network ratings, program ratings, and do audience reports on specific campaigns. We are now working on campaigns that we can put on our Alteryx server that I can give to limited people within the company so they can pull their own reports.”
- Ann Dailey - Manager, Kaiser Permanente:
“Alteryx’ powerful fuzzy matching capabilities allow us to bridge the gap between ‘thick descriptions’ of our members, where we have lots of detail, but a small sample size, and ‘thin descriptions’ where we have a large sample size, but only basic facts. Now, we have greater distinction between our members, and we can understand why they behaved as they did.”
- Jan Kestle - President and Founder, Environics Analytics:
“Alteryx has transformed our business as a premier marketing services and data analytics company by powering the development and update of data products, delivering strategic analytics services, and enabling a wide deployment of analytics.”
- David Laberge - Manager of Representation Planning, Ford Motor Company:
“We selected Alteryx because we wanted a tool that could be used by automotive professionals, not just MIS people, IT people, or data management people. These automotive professionals – business professionals – were able to analyze the new vehicle delivery process using Alteryx, and they helped us avoid additional labor costs of $30 million per year.”
If you weren’t able to join us in Phoenix last week, make plans to join us in San Diego next year for Inspire 2014. Additional information about next year’s Business Leadership track will follow in the coming months. If you’d like to share your Alteryx stories with attendees, please don’t hesitate to reach out to us for consideration.
Stay tuned for more details on additional speakers from this year’s Business Leadership track . . .
Bob Laurent
Director of Industry Marketing
Alteryx
