Analytics
News, events, thought leadership and more.
Several of us at Alteryx spent much of last week taxiing around Las Vegas – not because we were gambling at different casinos, but rather we were involved with two 35,000+ attendee industry events going on about 10 blocks apart: ICSC RECon and CTIA. On the one hand, the two events were very different in some ways, given the former focuses on the Retail and Commercial Real Estate industry and the latter on the Mobile / Wireless industry. But on the other hand – these events had several similarities when it comes to Analytics. The similarities included:
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Huge interest in industry-specific analytic applications. At ICSC RECon, there was tremendous interest by all – ranging from Quick Serve Restaurants to Real Estate firms, and Big Box Retailers and Grocery to analytic consultants – in the packaged analytic applications we had created just for this show around Site Selection, Market Analysis, Trade Area Creation, etc. These apps are on our Analytics Gallery public cloud service in the ICSC Marketplace District and allow the user to tap into demographic, household and segmentation data and overlay different types of analysis by just answering a handful of parameterized questions. Meanwhile, at CTIA, there was a lot of interest in how wireless providers already use Alteryx today for very specific use cases like Handset Analytics, Covered Population Analysis and Churn Analytics – we walked through these demos over and over upon request as they really seemed to resonate with the attendees. |
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Spatial analytics is critical to both audiences. Obviously deep spatial analysis is critical to those in Retail and Real Estate, especially when performing site selection or doing trade area analysis – of particular interest here was Drive Time analysis. Spatial was just as essential for the Mobile and Telecom crowd because the vast majority of their data requires location information to be relevant. For example, the Handset Analytics app analyzed handset performance in temporarily high population density situations (e.g. a football game or concert, the presidential inauguration or a parade), and the Churn Analytics app analyzed all aspects of service that impact the customer experience, including location-specific CDR data, to identify individual subscribers at-risk to churn. |
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The growth of the analytic ecosystem. In both industries, we continue to see the growing need for an ecosystem of analytic consultants, marketing service providers, and business advisors. It’s a combination of the need for additional third party data with the help of expert analysts and their best-in-breed analytic workflows. We found many big Retailers or Real Estate firms still working with key Alteryx partners who provide additional data or site selection services, while in Wireless we see a strong role for analytic consultants with Telecom expertise and an emerging role for Marketing Service Providers. |
So it was a crazy busy but super productive and fun week for us as we continue to drive the evolution of Strategic Analytics throughout both these industries. We encouraged folks at both shows to try Alteryx Strategic Analytics for themselves – at no cost – by either downloading our recently released Project Edition to blend data and design analytic workflows, or visiting our Analytics Gallery.
Rick Schultz
SVP of Marketing, Alteryx
