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In the fuzzy match tool you have to select what type of field you are dealing with in the Match Style, as it applies different matching rules for names as opposed to zip codes, etc.
The match style I selected in the sample I gave you was 'Name', since we were just trying to match one word strings. Does the field you are trying to match only contain one word strings? I know the example I gave you didn't include '.com', which could throw it off. If your strings include this I suggest parsing out the '.com' part.