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SUBMIT YOUR IDEALove Spatial as always!
I haven't worked a lot with Spatial data, but I wanted to give this a try on my own.
I was able to provide the correct output, but I didn't use the spatial match tool. I appended all the boroughs to all the locations, then used the spatial formula to find all the records where the the borough contained the store location then used the summarize tool to group by borough and count all the locations contained in the boroughs.
Here is my workflow: