Analytics
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Hope you found last week’s blog on Deep Root Analytics insightful regarding how political companies and issue groups are leveraging Big Data and Advanced Analytics to change traditional voter targeting and media/advertising buying.
This week, I would like to share with you the story of Dunkin’ Brands, one of the world's leading franchisors of quick service restaurants (QSR), and the company behind Dunkin’ Donuts and Baskin Robbins brands.
Dunkin’ started using Alteryx to support market development and provide franchisee guidance in 2012, and has seen so much value with the platform that it now uses Alteryx for all its geo-spatial analysis, from proximity analysis, to determining pockets of opportunities in existing and emerging markets, to monitoring progress against company’s growth plans.
Channing Lackland, a market planner at Dunkin’ Brands considers Alteryx "a gift" to the market planning organization as it has helped make them more efficient and insightful. Per Lackland, Dunkin’ "can now identify relationships in data they couldn’t even see before and do it quickly, taking 10 minutes to do what used to take almost a whole day earlier."
Result: happy franchisees as they can now identify opportunities earlier and plan growth with more confidence than ever before, as well as satisfied and more productive employees and corporate management.
To learn more about how Dunkin’ is using Alteryx to provide better service to its franchisees and customers, and to implement consistent processes for market assessment and restaurant portfolio optimization, watch Lackland’s video from the Alteryx Inspire 2014 session or download the company’s presentation from Inspire 2013.
Keep reading as we continue to bring you more customer stories every week!
