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What’s Holding Analysts Back from Using GenAI?
Generative AI (GenAI) has incredible potential, but most analytics teams haven’t been able to take advantage of it. Why? Because today’s AI tooling hasn’t been built with their use cases in mind.
We’ve all seen ChatGPT generate code and summarize documents. But when it comes to applying generative AI to real business data, which is often high volume, unstructured, and inconsistent, the limitations quickly become clear. Most Large Language Model (LLM) tools assume technical expertise, offer limited guidance, and break down when scale or governance enters the picture.
Alteryx users have been telling us the same things again and again:
- “I don’t know where to start with GenAI”
- “Prompting feels unpredictable”
- “I can’t scale this across my datasets”
- “My data is too messy”
- “I don’t want to manage a bunch of API keys”
LLMs are powerful. What's been missing? A practical way to put them to work in everyday analytics. That changes now.
Power Up Your Workflow with GenAI
What if we told you that you can now tackle these challenges that were once too manual, too inconsistent, or simply too complex to solve at scale? From accelerating analysis to improving data quality, these are the kinds of high-value problems that used to take hours (or weren’t tackled at all), and now, they’re within reach—right inside Designer.
Here are seven real-world challenges analysts can now tackle head-on for the first time:
- Cluster customer feedback into themes without relying on keywords
Automatically cluster survey responses, support tickets, or reviews into categories like “billing confusion” or “missing features,” even when the wording varies. - Normalize messy product or vendor names without lookup tables
Clean thousands of inconsistent values across systems, such as supplier names or SKUs, using AI instead of manual mapping logic or fuzzy match rules. - Summarize long-form text into structured insights across entire datasets
Condense physician notes, call transcripts, or support logs into concise summaries that capture key details and meaning at scale. - Transform data to match a new schema without manual mapping
Accelerate onboarding and partner integration by letting AI reshape datasets to match external or downstream schema requirements. - Generate synthetic sales or patient records from prompt descriptions
Create large volumes of realistic test data for prototyping or model training without relying on real customer or patient information. - Extract structured values from unstructured or messy fields
Pull job titles, dates, or key phrases from resumes, emails, or notes using prompt logic instead of regex or scripts. - Identify high-priority or at-risk records based on meaning, not keywords
Detect urgency, negative sentiment, or strong buying intent in freeform text using semantic reasoning, even when typical flags are missing.
These aren’t future possibilities. They’re available right now. With new GenAI Tools in Alteryx, analysts can finally put LLMs to work on real business data, at real scale.
Alteryx GenAI Tools are Now in Public Preview
We’re excited to announce that Alteryx GenAI Tools are now available in Public Preview through Alteryx One. This release brings generative AI directly into Alteryx Designer, allowing you to apply your approved language models to real business data using the same drag-and-drop experience you already know. No code. No external platforms. No need to build infrastructure from scratch.
With these tools, you can now solve all the use cases above, and more! You define the task, choose the LLM, and Alteryx handles the rest.
The Public Preview includes four tools purpose-built for practical use in analytic workflows:
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Send row-level prompts to your selected LLM to classify, summarize, extract, or reword text. Use the built-in Prompt Builder to test and refine prompts before scaling. |
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Standardize inconsistent text values using AI-powered fuzzy matching. Works across languages and can be guided by a reference list. |
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Map a source dataset to match a target schema automatically. Ideal for partner feeds, shared models, or onboarding new data sources. |
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Generate realistic synthetic records by describing the structure and content you need. Useful for testing and prototyping. |
These tools support over 13 LLM providers through API connections, so you can bring the model that best fits your needs.
Designed for Analysts, Approved by IT
Most generative AI tools are built for developers or one-off experiments. Alteryx’s GenAI Tools are different. Here’s how:
Easy to use
Each drag-and-drop tool runs inside Alteryx Designer. No code. No external orchestration. No custom deployments.
Scales with your data
Whether you’re processing 500 rows or 50,000, GenAI Tools work across your entire dataset without requiring batch scripts or engineering workarounds.
Works with your LLM of choice
Connect to over 15 supported providers using API keys managed centrally. You can use OpenAI, Gemini, Anthropic, Mistral, Cohere, and others without hard coding credentials into workflows.
Secure by design
All credentials and connection details are stored in Alteryx One. Access can be controlled by user roles, and connections can be segmented by tenant or team. IT admins stay in control of how models are accessed and used.
Built-in support for prompt engineering
The Prompt Builder gives analysts a fast, structured way to experiment with different instructions and templates before applying them at scale.
The result is faster insight for analysts and more control for IT.
Join the Public Preview
- The GenAI Tools Public Preview is now available to customers using Designer version 25.1 on the Alteryx One Professional and Enterprise tiers.
- Follow download and setup instructions in our Help Docs
- Explore curated workflows in our Starter Kits
- Review the prompting best practices
- Share feedback here or in discussions in the Alteryx Community
This is your chance to help shape how generative AI fits into real analytic workflows. Try Alteryx’s GenAI Tools now and see what’s possible.
This is Just the Beginning
With GenAI Tools, generative AI is no longer experimental. It is now a practical, secure part of everyday analytics in Alteryx.
The tools are here. They work at scale. And we’re excited to see what you build with them.
