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I'm an accounting student who's currently learning about the many capabilities of various software, Alteryx being one of them, I understand that larger firms would most likely make use of advanced software such as Alteryx but are smaller firms using it as well?
Alteryx is certainly more common in larger accounting firms, but in my opinion small to medium sized firms of any type are where it can have the most dramatic impact.
These smaller companies tend to have less mature data and analytic operations, and rely on manual Excel-based processes, and using Alteryx is a great first-step for automating these processes. With the time saved, they can move into higher value types of analytics like building predictive models.
I've worked on consulting projects with small to medium sized accountancy firms which have done amazing things using Alteryx. Check out Brookson for a bit of inspiration: