Analytics

News, events, thought leadership and more.
MatthewM
Alteryx Alumni (Retired)

 

Today Alteryx released a Data Blending For Dummies®, Alteryx Special Edition booklet through Wiley publishing to help analysts and organizations understand what data blending is and how it can have an impact on their analytical process. This book focuses on these analysts and organizations that are still relying on traditional approaches to building analytical datasets.

 

With the expansion of data, and the types of data required by analysts to make criticial decisions, especially in the areas such as marketing, finance, and operations, getting the right data is now more important that ever. This is where empowering data and business analysts with data blending can make a massive difference. Data blending allows these analysts to be in complete control of the data process without having to rely on IT or data specialists for all things data related. Data Blending For Dummies®, Alteryx Special Edition details how the data blending process delivers access to ALL relevant data, the ability to cleanse and prepare that data, join multiple types of data, and then automate data processing to improve business insights.

 

The key to any good analysis starts with creating the right dataset. Data Blending For Dummies®, Alteryx Special Edition touches on some of the ways that vendors, and Alteryx in particular are making it easier for analysts to create the datasets they need; allowing them to focus more time on analysis, delivering deeper insight to decision makers in hours, not weeks.

 

Download your copy today and start understanding the benefits of data blending!

Matthew Madden
Director, Product Marketing

Matt Madden is a Director, Product Marketing at Alteryx. Matt has over 16 years of experience in the analytics and enterprise software industry. During his career he has held roles in sales and marketing, both with the same goal, to help organizations realize the power and benefits that analytics can have on their business.

Matt Madden is a Director, Product Marketing at Alteryx. Matt has over 16 years of experience in the analytics and enterprise software industry. During his career he has held roles in sales and marketing, both with the same goal, to help organizations realize the power and benefits that analytics can have on their business.