Live Webinar: Transforming Ecommerce data analytics at Adidas Group

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We’re excited about this live webinar with Adidas, live from Europe. While it may be a bit early for the west coasters (5AM) east coasters (8AM) and those in between should set their alarm clocks and join in!

Adidas Group’s ecommerce group faced the challenge of steering the performance and tracking of over 9000 products and surfacing the analytics to all relevant stakeholders within an actionable time frame.  At the time, only 60% of the ecommerce business was being tracked due to the time intensive process of blending multiple disparate data sources, including sales, waiting list, web analytics, and stock quantity data.  Join this live webinar to see the team transformed ecommerce analytics by using Alteryx to blend all their data; creating a repeatable, automated and scalable analytic process that:

• Tracks ongoing performance on all items to avoid heavy season end discounting
• Drives demand planning proactively and ensure supply to improve customer satisfaction and return business
• Provides a granular view of all product franchise performance through interactive Tableau dashboards

Irina Mihai, Web Analytics Manager and Johannes Wagner, Senior Business analyst of the Adidas Group will present on how they now provide insights on all their data, empowering the ecommerce team to be agile and data driven.

If you can’t make it, a recording will be made available.  Be sure to check back here for a link to the recording about a week post webinar.