Analytics
News, events, thought leadership and more.
Earlier this year, Gartner published its Magic Quadrant for Business Intelligence and Analytics Platforms. Now, Gartner has published the details of the customer feedback that contributed to the position of each vendor in that Magic Quadrant through their report “Survey Analysis: Customers Rate Their BI Platform Vendors, 2013”. You can view this report as part of our latest newsletter, available here for download.
As the title suggests, this research is the direct result of a comprehensive survey of thousands of BI and analytics professionals. Their opinions have been heard, and to me a few points clearly stand out:
- Page 3: “Megavendors dominate the market in terms of revenue, installed base and large deployments, but continue to be judged below average by respondents on many measures of customer success, ease of use, functionality and overall customer experience.”
I believe this is the result of a growing frustration for many line-of-business users who don’t have the time to learn code and overcome the steep learning curves characterized by the “Megavendor” tools. As a result, they have to rely on the data scientists in their IT department, and endure the delays that come with centralized analytics practices, just to get the basic insight they need to do their job. This factor leads to a second important takeaway:
- Page 5: “This year, small niche players appear to be delivering the highest value to their customers.” Page 6: “Making analytics capabilities accessible and usable by business users is a top purchasing priority.”
As noted above, ease of use is an important factor to be considered in any analytics purchase, which is why this metric factors into several graphs Gartner created. We agree. In fact, our line-of-business users tell us that Alteryx makes Big Data much more accessible to them, and allows the users with the industry knowledge and skills to focus solving their day-to-day business problems.
- Page 8: “Making advanced types of analysis available to users in an easy to use form factor while delivering business value has been a key driver of success.”
Once again, our customers tell us that Alteryx Strategic Analytics is able to handle the most complex analytic challenges. We are especially proud of this accomplishment because as the volume, velocity, and variety of Big Data continues to grow, so too will the scope of business problems that analytics will be able to impact.
While we continue to improve and innovate to enable analysts to be more productive and empowered, I am proud to be part of an organization whose customers see so much value in the products we produce. A great example is the case study at the end of this newsletter, which describes how Experian Marketing Services have been able to build repeatable analytical processes and improve turnaround times for clients by approximately 70%.
This report will help you make a decision on which analytics platform is right for you, and we look forward to helping you make the most of your investment in Big Data and analytics.
Paul Ross
VP of Product & Industry Marketing
Alteryx
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
