There's no question that spatial data can add a powerful dimension of context to traditional and big data analytics. It provides the proverbial 'where' of the business transaction. But like any data type, the value of spatial data is greatly reduced if the answers it provides aren't timely, visual, and actionable in ways that allow for new lines of thought to be quickly explored.
With next-generation platforms like Alteryx and Qlik®, the full power of spatial analytics is easily available to the line-of-business users who understand the questions best. Now that Alteryx's spatial analytics can easily integrate with Qlik applications, companies will have access to deeper geospatial insights faster.
Spatial Analytics Offers a New Dimension of Business Insight
Virtually any business transaction that has a physical constituent can be a candidate for spatial analytics. This allows line of business users to get a clearer understanding of how their product or service is influenced by (or impacts factors related to) geographic or location-based data.
Geospatial data, or, more simply, spatial data, refers to address-related data tied to a specific location. Examples of this include: the location of a store where a transaction took place; where a customer lives and how far they had to drive; the location of a dropped cell call; or the current location of a product in route to delivery. This data can be generated by geocoding addresses (looking up an address and systematically matching it to a latitude and longitude) or by devices such as cell phones, GPS systems, and remote sensors.
Combined with other non-spatial data (such as sales or operational metrics), spatial data adds a new dimension of insight to dashboards, visualizations, and advanced modeling tools to handle complex use cases such as:
- Drive Time Analysis for Strategic Location and Determination
- To Assess Risk and Mitigation Exposure to Disaster Claims
- Advanced Customer Profiling for Enhanced Sales and Marketing
- Optimizing Cell Tower Placement for Reducing Dropped Calls
Explore these use cases in more detail in the Alteryx White paper: Finding Truth: Using Alteryx and Qlik for Agile Spatial Analytics to see how Alteryx and Qlik can be used together to build, visualize, and analyze effective spatial analytic models for better business insight.
