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Last week Alteryx released the Data Blending For Dummies®, Alteryx Special Edition booklet through Wiley publishing to help analysts and organizations better understand data blending or data preparation. The core of this book is about understanding what the benefits of data blending are and how they can have an impact on an organization's analytical process. Specifically if we take a look at chapter two, it explains how data blending can help with the challenges of data, how it supports today's business analytics needs, and how data blending is different than data integration.
If we dive a little bit deeper into chapter two, we start to get an understanding of the struggles that today's data analysts are faced with. Any good analysis starts with the data and getting access to the right or relevant data is the first step in any analytical process. This data could be in any format (structured, unstructured or semi-structured) or from any source (traditional, enrichment, or emerging data sources). Analysts need the ability to not only access this data, but also work with multiple sources of these types of data to create the best analysis for deeper insight.
Data Blending For Dummies®, Alteryx Special Edition details how data blending is the process used by line-of-business data analysts to combine data from multiple sources to reveal deeper intelligence that drives better decision making. The data blending process is different than data integration because it is the analysts that are building out this data; not your traditional IT or data specialists. It also differs because the purpose of data blending is to solve a specific business problem, where data integration combines data to create a single unified version of the data in databases, data warehouses, or data marts.
To learn more, download Data Blending For Dummies®, Alteryx Special Edition for free and understand how data blending can positively impact your organization.
