Analytics
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With less than a week left for Inspire 2014 (#Inspire14), THE analytics conference of the year, I can’t hold my excitement. The Business Leader track is humming with some of the most notable analytic leaders in the industry, and you’ll want to be there for both days to catch all the action.
In my last blog on the topic “Inspire 2014: Business Leaders talk Analytics,” I had shared with you five reasons you must attend Business Leader Track sessions. Here are five more.
- Hear Industry Experts Discuss Ways to Create Analytic Culture: You are coming to Inspire, so no doubt that data-driven thinking is already a part of your DNA. But is it in your company’s DNA? Attend the business leader panel to hear experts from Charles Schwab, Regions Financial Corporation, Werner Enterprises and Alteryx discuss what it takes to create analytical thinking in their organizations, steps to success and pitfalls to avoid.
- Attend Belk’s Case Study on Improving Customer Loyalty with Multi-Channel Analytics: Capturing multi-channel customer data—easy. Driving up loyalty and customer experience – not so much!! Hear this case study from Belk, a southern department store company with over 300 retail locations, on how it is using multi-channel customer analytics across its retail locations to plan product assortments, reduce markdowns and optimize marketing investments. Learn innovative ways you too can leapfrog the competition.
- Learn How AAA is Using Targeted Marketing with Predictive and Geo-Spatial Analytics: How do you service 50 million plus members across 70 regional clubs? How do you help your regional clubs locate retail units in best possible locations and target customers with most the propensity to respond? Daniel Mathieux, Director of Marketing Insights and E- Business with AAA national will share how his business unit is providing geo-spatial and predictive intelligence to its members to pin-point key locations and target the right customers.
- Hear Crossmark Talk Analytic rEvolution for the CPG Industry: Companies, big or small, all expend tons of effort capturing data. But how many use the insights to drive business decisions? Alex Siskos, VP of Business Insights at Crossmark, will discuss how one of the largest sales and marketing services providers to CPG companies has used data as differentiator to revolutionize the Fast Moving Consumer Goods (FMCG) market.
- Catch Kaiser Permanente Discussing Service Cost Optimization in Health Insurance: Changing regulations mean increasing cost pressures and service expectations of healthcare insurers and providers. Hear Greg Hall, Director of Analytics at one of the largest not-for-profit health insurers in U.S. discuss how his team is taking a six-Sigma approach to data analysis automation to drive continuous improvement in member services.
As I said before, the Business Leader Track agenda is chock- full of exciting speakers and cross-industry/ cross- functional subject expertise. Access the complete agenda for the business leader track here, and block your calendar for June 17th and 18th. You don’t want to miss out on any of the excitement!!
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