Alteryx at AMA 2015 Analytics with Purpose: Converting Customer Data into Marketing Insight

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Increasing competition and multitude of choices have made winning and retaining customers more difficult than ever before. Savvy marketers understand that the answers to their most pressing questions such as "who to target" or "which products to target with" lie within their data. However, with customer and marketing data spread across various systems, in different incompatible formats, it is not so easy to derive meaningful insights from the data in a timely manner.

American Marketing Association's analytics conference of the year, AMA 2015 Analytics with Purpose conference brings industry's top analytical minds together to share the latest innovations in data accessing, compiling, and analysis to help marketers accelerate their goals around becoming more data-driven. And Alteryx is right there to support!

Join us next week in San Diego from March 1-3 to see how we are helping diverse companies such as Ford, Room & Board, Time Warner Cable Media, Kaiser Permanente and AAA access, blend and analyze terabytes of sales, marketing and customer data to improve customer targeting & retention, campaign response, and marketing ROI.

Come by our booth in the expo hall for 1:1 demos with our solution experts on our data blending and advanced analytics capabilities; and test-drive our analytics apps on multi-channel customer analysis, A/B testing, media mix modeling and more. See how Alteryx makes it easy to create analytic models in an intuitive drag-and-drop environment, without any coding or IT dependence.

On Tuesday, March 3rd, join Alteryx and Wells Fargo at 10:00 AM in a session titled "The Power of Building A Multi-Dimensional View of Your Customer" where Gary Class, Sr. Vice President of Virtual Channels Group at Wells Fargo will share how one of the nation's largest bank is using Alteryx to blend structured, semi-structured and unstructured data from disparate sources to build a multi-dimensional view of their clients and leverage the insights gained to improve customer service, maximize revenue potential and identify opportunities for innovation.

Meanwhile, download a FREE copy of survey based research from Aberdeen titled "Marketing Analytics: Crunching Numbers, Winning Customers" for top applications of analytics in marketing, courtesy of Alteryx, and read our paper "A Buyer's Guide to Customer Analytics" for practical guidance on what to look for in a customer analytics platform.

Learn more about Marketing Analytics from Alteryx.