Integrated Technology Platform Will Spatially Enable Vast Economy
India's largest GIS services provider, CE Info Systems, popularly known as MapmyIndia, today announced an exclusive partnership with Geographic Business Intelligence company Alteryx to spatially enable India's BI data infrastructure. In support of MapmyIndia's navigational networks and databases, the Alteryx technology platform will integrate strategic BI analytics into the company's national system that's exploding along with the Indian economy.
"Within India's tremendous but fragmented markets and demographics, this system will deliver unprecedented analytic leverage across the country's growing business and consumer sectors," said Alteryx CEO and President Dean Stoecker. "The outsourcing boom, a young population and ascendant middle class have created a critical-mass BI and demographic opportunity for the many retail, food, telecom, financial and other global brands that are tapping into this emerging market."
With one of the world's most diverse economies, mass marketing approaches in India are problematic and sometimes ineffective. Reflecting this complexity, companies will offer hundreds of prices and service plans, often within the same geographic area. "Alteryx Web-based spatial analytics will complete the picture with MapmyIndia," said Shivalik Prasad, MapmyIndia director. "Together, we're bringing strategic vision, consumer insight and competitive advantage to our customers working in this challenging environment where brand loyalty is so difficult to achieve."
