As many marketers know, understanding your best customers and who to target with campaign offers, starts with understanding your customer data. The omni-channel environments create customer information chaos, with information coming from a wide variety of sources, forms, and formats. This data can be difficult to shape, cleanse and process into something that can then be analyzed, and decisions can be made from. This is where data blending and data preparation can help organizations make sense of customer and marketing data allowing you to improve marketing effectiveness, grow your customer base, and delivering rich and personalized customer experience.
Join myself and Michele Goetz, Principal Analyst, Forrester Research for an American Marketing Association webinar 4 Steps to Convert Customer Data into Marketing Insight as we discuss the step that data preparation provides to help organizations convert customer data into marketing insight.
I will also be demoing the Alteryx Designer, highlighting how data blending and data preparation make working with all data sources and formats of data faster and easier to analyze and make more informed decisions.
I look forward to your attendance.
