AI Monitor was born out of a real-world challenge. Avinash Tripathi, a seasoned entrepreneur with a background in legal tech and marketing, encountered a situation where one of his startups was inaccurately described by an AI engine. What seemed like a minor glitch revealed a much larger issue—brands can no longer rely solely on traditional SEO strategies to be seen and trusted in the age of AI-powered discovery.
This insight led to the creation of AI Monitor in 2023, a platform that empowers brands to actively track, manage, and optimize how AI search tools reference and describe them.
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