Analytics
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Retailers capture all types of data – customer data, transactional data, and operational data -- and enrich it with demographic, psychographic, geo-spatial and third-party research, but do they actually use this data to drive decisions, support strategies and identify opportunities?
RSR Research, in a recent study sponsored by Alteryx, surveyed 100+ retailers from different segments of the industry to determine the current state of data and analytics usage across departments and where the best opportunities were to engage in analytics. Some of the findings were eye-opening – such as, even today only 23% of marketing and 26% of merchandising decisions are primarily data based. This, despite the fact, that those surveyed recognized marketing and merchandising to be the top departments expected to gain the most from the use of data and analytics.
Our work with leading retailers like VF Corporation, Belk, and Levi's continues to show the enormous potential of retail analytics, yet the debate about retailing being "art" or "science" continues. Join us on Tuesday, February 25, at 10 am Pacific/ 1pm ET for an upcoming Webinar: "Customer Data to Cash Register -- Closing the Gap with Retail Analytics" where Mark Heckman, a 30+ year retail industry veteran and former VP of Marsh Supermarkets, discusses the challenges he faced as a retail executive in trying to drive data-oriented thinking within his organization and the strategies that helped him win cross-functional support to expand analytical usage.
Register now to get the latest research on:
- Current state of analytic adoption in the retail industry
- Top organizational inhibitors preventing the wider use of analytics
- Steps leading retailers are taking to expand analytical culture across functions
New sources and types of data, changing customer preferences, and new technologies have made retailing much more challenging, but you don't have to struggle alone. This webinar is a part of our ongoing effort to help bring more industry expertise, whether you are just getting started on your analytics journey or looking to accelerate gains.
