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Analytics

News, events, thought leadership and more.

Business Leaders Talk Customer Analytics at Inspire 2013

BobL
Alteryx Alumni (Retired)
‎02-19-2013 10:23 AM

We’re less than a month away from the start of our annual Strategic Analytics Conference, Inspire 2013. Our SVP of Marketing, Rick Schultz, wrote a blog last month about how “Inspire 2013 has become the ultimate ‘Moneyball' conference”. While that is certainly the case with all of the lessons to be learned from the sports analytics world, one could argue that Inspire 2013 is also the ultimate Customer Analytics conference.

 

Several months ago when we started to review submissions for the Business Leadership track and select speakers, we were pleasantly surprised by the number of customers and partners who were anxious to share stories about their innovative uses of Customer Analytics. These senior leaders will offer examples from a wide variety of industries, including retail, telecommunications, healthcare, and automotive – demonstrating that every business can benefit from a better understanding of customer preferences.

 

Confirmed speakers on the Business Leadership track at Inspire 2013 include:

 

  • Marshall Jacobowitz, VP of Research at Time Warner Cable Media, who will discuss how cable set top box data can provide detailed insight about subscribers so advertising messages can be focused on their interests.
  
  • David Laberge, Manager of Representation Planning at Ford Motor Company, who will describe how data from every transaction helps them learn more about their customers and their service preferences.
  
  • Fred Jezouit, VP of Finance & Treasurer at Southern States Cooperative, who will explain how one of our nation's largest farmer cooperatives uses analytics to ensure that their farmers and retail stores receive the right products at the right time based on seasonal buying preferences.
  
  • Bob Mincarelli, VP of Marketing Services Technology at Valassis Communications, who will describe how predictive analytics helps some of the most recognized consumer and retail brands find areas where their best prospects live and shop, then evaluate local media choices.
  
  • Dr. Mike Jacobs, SVP of Segmentation Solutions at Equifax, who will explore how a segmentation framework based on financial and economic data, as well as a new structure for measuring customer lifetime value, will greatly improve predictive power.
  

 

I hope to see you March 5-7 at the Sheraton Phoenix Downtown Hotel for Inspire 2013, the ultimate Moneyball AND Customer Analytics conference!

 

Bob Laurent

Director of Industry Marketing &
Business Leadership track co-chair

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