documentation for demographic values

[cwhitecotton]

We  purchased a file with demographic info, and I'm wondering where I can find documentation on what the values mean.  For example, there are fields named [MOR BANK: FAMILY AND GENERAL MAGAZINE] and [MOR BANK: FEMALE ORIENTED MAGAZINE], and the values are 0 through 9.  Where can I find what these numbers represent?  Are they counts of the number of subscriptions?

[LonnieY · Accepted solution]

Hi.  I think the document you are looking for is the QX 2016 US Data Variable List.xlsx delivered on the install media in the Documentation folder.  Data licensees can also locate the file on the Community in Knowledge > Data Products Knowledge Base.  A worksheet labeled CV_Household has an example of the fields plus descriptions. 

Here is one example: 

Description: MOR bank (Mail Order Responders) - Female Oriented Merchandise Buyer. - Persons that purchase from catalogues offering women's clothing, crafts, female accessories and romance novels. Values show the number of times merchandise in this category was purchased.

Value:  0=0 times,1=1 time,2=2 times,3=3 times,4=4 times,5=5 times,6=6 times,7=7 times,8=8 times,9=9 times

Lonnie