Today we announced exciting activities around Strategic Analytics and customer engagement with our customer Ansira. Ansira, the first fully integrated customer engagement agency, leverages Strategic Analytics to help companies pull deep customer data, deliver behavioral insights, and maximize profitable interactions.
The challenge is always about where to get the data you need, how to best use it, and what insights can it deliver so you can discover the ultimate value. This is something we at Alteryx call Humanizing Big Data -deriving true business value from disparate data.
Ansira's Michael Harrison, executive vice president and chief strategy officer says, "Our clients want to see concrete results from their customer engagement investments. By partnering with Alteryx, we're able to use a single platform to offer our customers strategic insight that cuts through the massive amounts of data available to provide what matters most - clear, actionable insights into what delivers bottom line results from today's highly fragmented, individualized marketing mix."
Using Ansira's expertise and the Strategic Analytics platform from Alteryx, one of Ansira's clients created a category-leading e-business campaign using local paid search results. The resulting 400 percent return on marketing investment (ROMI) for this piece of the campaign is something many companies would love to achieve, either through a customer engagement agency or their internal Marketing team, but struggle with how to leverage data to improve how they deliver the message to customers and prospects.
This is where the title question comes in: Got Big Data Analytics? If you would like to learn how leading marketing organizations use Big Data Analytics to optimize campaign effectiveness, don't miss this free webinar on Thursday about 'Finding the Value for Marketing Analytics.' You can register here to learn more about:
- How to access to analytics that answer big questions driving marketing success
- How to bring together data from any source, (CRM system, cloud or social media), to ensure marketing success
- How to gain predictive insight into marketing activities
| When: |
Thursday, August 23, 2012
10:00 a.m. - 11:00 a.m. PST |
| Who: |
Paul Ross, Vice President of Product and Industry Marketing, Alteryx
Rob Brosnan, Senior Analyst, Forrester |
We will see you there.
