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Best Books for Data Science Applications in eCommerce and Digital Marketing

marca_at_cue
7 - Meteor
‎09-26-2023 03:10 PM

I've got Marketing Department and Product Team that asking for lots of data, but not necessarily figuring out the right opportunities.  I'd like to find a couple good Data Science books in this space so that I can:

 

  • help frame the conversations
  • make sure our Data Engineering teams are building the right structures
  • leverage existing techniques for optimizing Marketing Spend and ecommerce conversion.

I'm curious if anybody has favorite books in this space and what makes the book stand out to you.

 

Many thanks for the feedback!

 

Marc

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