Analytics
News, events, thought leadership and more.
Today Alteryx and AbsolutData released an Infographic, Predicting Customer Behavior with Analytics, which identifies the top three challenges companies must overcome to effectively leverage customer analytics as a tool for more meaningful decisions around activities like customer profitability, churn, segmentation, and loyalty.
But what does this really mean and why is this even important to your organization?
Take a look at all of the ways your customers interact and engage with your brand. Then think of all of the data that is available to access this understanding of your customers, and how it can help your organization. Finally consider that there are ways to not just look at current or past activities, but to gain valuable insight by predicting future customer behavior to make decisions around measured improvements in sales, retention, and customer loyalty. Today’s Infographic highlights key points other companies are discovering when looking at customer data in this way, and what to consider as you get started:
- Customer insights come from many data sources.
- Companies realize several types of actionable benefits.
- Challenges prevent optimal use of customer analytics.
In addition to the Infographic, we have developed A Buyer’s Guide to Customer Analytics, which reveals the five crucial criteria of a customer analytics platform. This guide helps many organizations understand the potential value they have with data about their customers and prospects, since many can struggle with how to utilize it effectively. The guide helps you see how you can use customer analytics to:
- Get a complete picture of your customers across all channels and systems
- Review individual customer preferences and anticipate future behavior
- Create stronger, longer lasting relationships with your customers
Below are other resources available to help you learn more about how to not just view your customer data, but really leverage all customer data channels and systems in a single analytic workflow; and then easily enrich it with integrated demographic, firmographic, segmentation, and geo-spatial data to discover the preferences and predict the behavior of your top customers.
- Register for our upcoming webinar: The Analytics Highway to Customer Loyalty
- View the results of our recent survey on Customer Analytics:
- Fast facts (executive summary)
- Infographic
- Download the white paper: A Buyer’s Guide to Customer Analytics
Get started today with the Alteryx Strategic Analytics Project Edition, our free, fully-functional version of the Alteryx Desktop Designer. You can download it now and start seeing what a difference leveraging customer analytics can make in your organization.
Bob Laurent
Director of Industry Marketing
