Select Test & Control Markets (DMA)

[bertal34]

Hello,

I have been tasked with selecting 2 test markets and 2 control markets (based on DMA) which have similar characteristics.  Three characteristics include: # of stores within market, # of customers, and total sales.

What would be the best way to go about this?

thanks,

Jesse

[CharlieS · Accepted solution]

Hi @bertal34 

I see two major steps here: 
1. Generate the necessary data (the characteristics mentioned above) for all DMAs. 

2. Create groupings of DMAs based on those characteristics. I'd recommend checking out the Predictive Grouping tool category for this. 

Where are you at in the project and what can the Community help with?