We are relatively new to Alteryx, but have already had several successes using the download tool, blending tools, and forecasting tools (ARIMA).
Now that we have gotten our feet wet, I want to start researching how to really take advantage of everything Alteryx has to offer, in particular by designing and building two solutions that I feel Alteryx would be ideal for.
Specifically, I'm talking about:
- Customer Lifetime Value (CLV) - A prediction of the value (could be net or gross) a customer will have over it's lifetime based on predictors. The goal is to aquire high value customers based on the identified predictors, but also to move customers into higher-value segments by marketing to them in a certain way that historically has driven up value.
- Digital Attribution - Identifying events / actions that contribute to an outcome, and then assigning value to each events. This is used to understand how best to create purchase conversions.
I think the Spline model tool would be a good place to start w/ CLV, but not sure where to start w/ Attribution.
Both projects should take advantage of good portions of the Alteryx toolset, so we're excited, but figuring out where to start is a little daunting.
Any ideas / starting points is very much appreciated!
Director of Business Intelligence