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Marketing Insights Analyst

jschroeder
7 - Meteor
Created

Overview

Join a brand that, for more than 35 years, has been creating modern furnishings designed to be practical, timeless, and comfortable. A brand that focuses on sustainability and takes pride in American-made with more than 90% of our products being manufactured by family-owned vendor partners around the country.  

As a Marketing Insights Analyst with Room & Board, you will join our 20-person Brand/Marketing team that is responsible for strengthening and promoting our brand. You’ll step into a role that will gather and analyze customer data and marketing campaign initiatives (both online & offline) to support meaningful business insights. Your analysis will play a key role in developing initiatives emphasizing sales growth, customer acquisition/retention and conversion rates.

You’ll report directly to our Marketing Insights Manager and will work a hybrid schedule with both remote work outside and inside of our Central Offices located between downtown Minneapolis and the West End (Highway 100 & 55):


Location
4600 Olson Memorial Highway, Golden Valley, MN 55422

 Banner_Location_Central_General_-_Courtyard,_staff_members_meeting_and_fitness_2.JPG

 

 

 

 

 

 

 

 

 

You will share your talents in the following ways:

  • Analyze sales data to inform marketing/advertising plans and provide recommendations/adjustments and identify opportunities. Understand how online campaigns impact each other as well as offline campaigns and organic results.
  • Responsible for oversight of testing strategies and reporting (regular and ad hoc) on the performance of all direct mail, email, and digital campaigns, including results by platform, device, creative campaign and audience segment, and provide performance results to effectively maximize marketing efforts.
  • Collaborate with internal (e.g. tech and content) and external teams (e.g. advertising agency) to prioritize, optimize and execute recommendations
  • Tool/platform expert and dashboard owner in collaboration with external partners
  • Maintain awareness of current and future external factors, emerging trends and opportunities that may impact profitability and/or help us to grow intelligently
  • Act as a resource to key business partners by defining key metrics and providing analysis to maximize marketing effectiveness

You bring the following experiences & qualifications:

  • You’re collaborative and continuously look for new ways of working with data to understand customer behavior. You’re comfortable with ambiguity, and you’re open-minded and nimble in responding to the changes and growth in the digital age.
  • You bring proficient problem-solving and data analysis skills with a high level of attention to detail
  • You are results-oriented and constantly curious
  • You’re a confident self-starter with strong decision-making ability and excellent interpersonal communication skills. You have a genuine desire to build meaningful professional relationships for the good of the individual and benefit of the organization.
  • 2+ years of experience working with self-service analytics tools (e.g. Alteryx) and web analytics tools (e.g. Adobe Site Catalyst). Retail experience preferred, but not required
  • Proven digital/social experience including analyzing campaigns on multiple platforms
  • Good understanding of performance marketing, conversion, and customer acquisition
  • Technical ability in a broad array of qualitative and quantitative methods

What you can expect:

  • You’ll work with enormous amounts of data (working with Alteryx). You’ll add new tools to your tool belt, while gaining depth and breadth of knowledge across all marketing channels.
  • You’ll gain hands-on exposure and a bird's-eye view of the inner workings of a talented marketing group inside a solid and well-articulated brand. Our size allows you to have a direct impact on the greater organization.
  • Annual salary of $60k+ depending on experience/qualifications
  • Our unique, progressive benefits go beyond the basics of health insurance and vacation to support you physically, emotionally, and financially. You’ll receive a competitive salary and a comprehensive benefits package including three weeks of paid vacation, generous 401(k) match, profit sharing, and more. Learn more by visiting our Benefits & Wellbeing page. 
  • We believe that when you love what you do, it makes for a great day at work. In this video, Loving Your Work, learn from our staff members how our company values and practices help them find meaning and growth in their careers. 

Room & Board is a place where people can flourish because they can be themselves. We celebrate our differences, including our beliefs and cultural traditions as well as all the life experiences that define us. We build common ground through understanding and shared experiences. We're better together!

 

Apply for Job: https://jobs-roomandboard.icims.com/jobs/3570/marketing-insights-analyst/login

 

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