Marketing is all about attracting, retaining and building profitable relationships with your customers, but how do you know which customers to target, which campaigns to run, and which marketing programs to invest in, to get most return for your dollar. Marketing analytics from Alteryx empowers marketers to combine all relevant marketing, sales and customer data, and perform sophisticated analytics to deepen customer insight and calculate ROI of marketing programs.
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Hello Alteryx Marketing UG Members!
We really appreciate and thank everyone who attended our Q1 Marketing User Group meeting on March 26th! Additional thanks to our talented speakers, @jarrod, Chief Analytics Officer at Kristalytics, and @bryanbumgardner, Senior Data Scientist at Digitas.
"Find inspiration in uncommon places to create new uses for Alteryx. For me, I wanted to find out how to identify the best neighborhoods for trick or treating. Using a combination of directory files to find mapping layers, batch macros and Calgary tools, I am able to focus on the best streets to walk down to get the king size candy bars."
JARROD THUENER, KRISTALYTICS
Trick or Treat: Using Analytics to Maximize Candy Yield
Following the use case, a few Alteryx announcements were made:
Our second talk gave us recommendations on building out Alteryx usage within marketing agencies with a scaled strategy for deployment. By recognizing the limitations of agency life, the gradual and strategic introduction encourages wide-scale adoption and encourages self-service analytics culture.
BRYAN BUMGARDNER, DIGITAS
Grassroots Alteryx: A Strategy for Alteryx Deployment at Decentralized Marketing Agencies
Grassroots:A Model for Rapid Alteryx Deployment, Part 1: https://community.alteryx.com/t5/Community-Lounge/Grassroots-A-Model-for-Rapid-Alteryx-Deployment-Pa...
The Marketing User Group is always looking for speakers who would like to share their use cases. If presenting interests, you, please email firstname.lastname@example.org
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Marketing Alteryx User Group leaders