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Marketing

Welcome to the Alteryx Marketing User Group!

Marketing is all about attracting, retaining and building profitable relationships with your customers, but how do you know which customers to target, which campaigns to run, and which marketing programs to invest in, to get most return for your dollar. Marketing analytics from Alteryx empowers marketers to combine all relevant marketing, sales and customer data, and perform sophisticated analytics to deepen customer insight and calculate ROI of marketing programs.

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User Group Leaders:

Ashley VincentJarrod ThuenerTessa HauckRaghav Nargotra

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Q1 Alteryx Marketing User Group Recap

Meteoroid

Hello Alteryx Marketing UG Members!

 

We really appreciate and thank everyone who attended our Q1 Marketing User Group meeting on March 26th! Additional thanks to our talented speakers, @jarrod, Chief Analytics Officer at Kristalytics, and @bryanbumgardner, Senior Data Scientist at Digitas.

 

RECAP

 

(view in My Videos)

 

"Find inspiration in uncommon places to create new uses for Alteryx. For me, I wanted to find out how to identify the best neighborhoods for trick or treating. Using a combination of directory files to find mapping layers, batch macros and Calgary tools, I am able to focus on the best streets to walk down to get the king size candy bars."

JARROD THUENER, KRISTALYTICS

 

Trick or Treat: Using Analytics to Maximize Candy Yield

 

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Following the use case, a few Alteryx announcements were made:

 

  • Inspire will be taking place on June 10-14, 2019 in Nashville, TN. Alteryx is looking for speakers with use cases! If you are interested in presenting, please submit your request to the Alteryx Community Team by Friday, January 4th, 2019. If selected, you will receive a free pass to Inspire 2019!
  • If you missed any meetings, you can catch all recordings right on the Alteryx Community Page – Meeting Round up. All Industry User Group meetings are recorded and are available for replay.
  • For those Alteryx geeks who love to experiment, Alteryx has a BETA program where you can apply to test out the latest features and provide feedback!
  • Recently, Alteryx started an analytics podcast called Alter.Everything. All episodes are available on Community and on SoundCloud.

 

Our second talk gave us recommendations on building out Alteryx usage within marketing agencies with a scaled strategy for deployment. By recognizing the limitations of agency life, the gradual and strategic introduction encourages wide-scale adoption and encourages self-service analytics culture.

BRYAN BUMGARDNER, DIGITAS

 

Grassroots Alteryx: A Strategy for Alteryx Deployment at Decentralized Marketing Agencies

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Grassroots:A Model for Rapid Alteryx Deployment, Part 1: https://community.alteryx.com/t5/Community-Lounge/Grassroots-A-Model-for-Rapid-Alteryx-Deployment-Pa...

 

 

FOLLOW UP

 

The Marketing User Group is always looking for speakers who would like to share their use cases. If presenting interests, you, please email cshernaman@alteryx.com

 

Let us know the topics you'd be interested in and what you are looking forward to most from this user group. Take a few moments to fill out our survey: 

 

 

Marketing Alteryx User Group leaders

1 REPLY 1
Alteryx
Alteryx

Great recap @alv728 ! Well done Marketing User Group! I can't wait to attend the next one!