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You know what really stinks? Working with addresses that aren’t standardized or verified. Whether human-input, or one of the many address formatting standards in the U.S., being stuck with an address you can’t either (1) identify or (2) ensure it exists can be a real pain in the… well…
CASS is here to help!
Have some Latitude/Longitude points and not much else? Working with Spatial Objects and need more information than a simple map point? Time to call in the Reverse Geocoding macro. Reverse Geocoding can give some robust information to help make important business decisions when working with spatial data. Case in point: Your “friend” has hacked the Pokémon Go APK and hands you a list of Pokémon with the associated Latitude/Longitude. You can’t make an informed decision on your next weekend Poke-session without first understanding more than just the location on a map!
The ConsumerView Matching macro enables users to match their customer file to the Experian ConsumerView data. Starting with customer information such as name and address you can leverage the ConsumerView macro in Alteryx to append a variety of information about your customers such as household segmentation, home purchase price, presence of children in a home, estimated education and income levels, length of residence, and many more!