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on 03-07-201809:39 AM - edited on 02-27-202002:23 PM by KylieF
Why are Mosaic code counts different between Experian CAPE and the Experian Household Calgary database (ConsumerView)?
Mosaic BG Dominant and Mosaic BG Household Distribution counts are balanced to Experian’s census estimates. ConsumerView is a marketing file and therefore doesn’t need to be balanced to the census estimates.
Please see Mosaic.pdf within the data documentation for more details about Mosaic. The following image comes directly from Mosaic.pdf.