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The Q4 2020 Business and Location Insights data packages are now available to plug into your analytic processes. The packages include analytics-ready data from a variety of vendors as well as data-specific analysis tools which will empower users to get the most from the packaged data. Here is what you can look forward to in this release:
United States Demographics, Consumer Expenditures and Lifestyle Data Updates have been updated and refreshed to reflect both the current year (2020) and the five-year projections (2025). This includes updates to demographic, consumer attitude and behavior, and consumer expenditure data to help you make more informed decisions.
US Only: Corrected an issue where ZIP Codes with Points and Sectional Centers were automatically installing with our US Allocate datasets.
The Q4 2020 Kalibrate TrafficMetrix data was built using the same data from the Q3 2020 release due to including the intended Q4 data in the Q3 2020 update.
The 2015 Q1 Previous Methodology Guzzler dataset for the US will be removed from the installer as of the Q1 2021 release.
All data packages are available via the Downloads and Licenses portal. US and Canada Business Insights customers will receive their hard drives later this week, but they are also welcome to download the data from the portal.