05-09-2022 01:46 PM
Greetings Everyone!
The Q1 2022 Business and Location Insights data packages are now available to plug into your analytic processes. The packages include analytics-ready data from a variety of vendors as well as data-specific analysis tools which will empower users to get the most from the packaged data. Here is what you can look forward to in this release:
Refreshed Data
This contains quarterly updates for D&B Business Data, Experian Consumer View, Kalibrate TrafficMetrix, and TomTom datasets.
Updated Data
Resources
All data packages are available via the Downloads and Licenses portal. US and Canada Business Insights customers will receive their hard drives later this week, but they are also welcome to download the data from the portal.
All documentation packages are available for download: 2022_Q1_Documentation .
Enjoy the new data (and hopefully updated forecasts)!
Were the new MRI-Simmons variables added in for this release? We can't seem to locate them.
The Q4 2021 Simmons update will be postponed to provide an update set of variables in Q1 2022. MRI-Simmons will be providing new variables and have changed methodologies. If you use Simmons variables in US Experian Allocate Dataset or through the Behavior Analysis tools, they will no longer function after Q1 2022 Business & Location Insights release.
These changes will break your workflows if you are using these variables.
@mweik - just curious if you have any updates to the lack of Simmons variables chriscalenda mentioned?
I was told that Alteryx and Simmons were unable to come to an agreement for the 2022 renewal. Those Allocate variables will not be in the 2022 releases and the Behavior Analysis (Solocast) tools will be deprecated soon.