Hello Alteryx Marketing UG Members!
We really appreciate and thank everyone who attended our Q1 Marketing User Group meeting on March 26th! Additional thanks to our talented speakers, @jarrod, Chief Analytics Officer at Kristalytics, and @bryanbumgardner, Senior Data Scientist at Digitas.
RECAP
"Find inspiration in uncommon places to create new uses for Alteryx. For me, I wanted to find out how to identify the best neighborhoods for trick or treating. Using a combination of directory files to find mapping layers, batch macros and Calgary tools, I am able to focus on the best streets to walk down to get the king size candy bars."
JARROD THUENER, KRISTALYTICS
Trick or Treat: Using Analytics to Maximize Candy Yield
Following the use case, a few Alteryx announcements were made:
Our second talk gave us recommendations on building out Alteryx usage within marketing agencies with a scaled strategy for deployment. By recognizing the limitations of agency life, the gradual and strategic introduction encourages wide-scale adoption and encourages self-service analytics culture.
BRYAN BUMGARDNER, DIGITAS
Grassroots Alteryx: A Strategy for Alteryx Deployment at Decentralized Marketing Agencies
Grassroots:A Model for Rapid Alteryx Deployment, Part 1: https://community.alteryx.com/t5/Community-Lounge/Grassroots-A-Model-for-Rapid-Alteryx-Deployment-Pa...
FOLLOW UP
The Marketing User Group is always looking for speakers who would like to share their use cases. If presenting interests, you, please email cshernaman@alteryx.com
Let us know the topics you'd be interested in and what you are looking forward to most from this user group. Take a few moments to fill out our survey:
Marketing Alteryx User Group leaders
Great recap @alv728 ! Well done Marketing User Group! I can't wait to attend the next one!