Industry Discussions
Share resources, connect with others, and discuss industry-specific challenges.
How many of you have had your workout routines totally disrupted during quarantine? I know I have! OK.... so, I did not have too much of a routine to begin with, but I am always trying to get one started. 🙂
But I’m not here to discuss at-home-workouts or social distance running – however if you have a favorite YouTube trainer feel free to share below! Instead, I wanted to share with you an inspiring story recently published on Medium under BetterMarketing about our very own Alteryx Visionary, Ben Frances, CEO and founder of Grymshark, “How a 19-year-old created a $130 million sportswear brand."
Since their beginning in 2012, they now operate in over 160 countries and have over 2 million customers! They say that "Influencer Marketing" has been massive for them in their growth, with over 100 athletes and +60 affiliate partners (people just like you and I).
Check out this past webinar Gymshark X Alteryx Flex Your Analytic Muscles (12:24 – 30:40) where @agray and @SamanthaRobbins discuss 3 huge business challenges Gymshark had to overcome by:
- Using APIs with external data sources to provide visibility of their affiliate partners to measure and track performance
- Speeding up validation of purchases made through affiliate links to determine commissions paid to affiliate partners
- Utilizing spatial analytics tools to determine best locations for pop-up shops and events
Gymshark is continuing to raise the bar in the fitness industry and their marketing insights team is using analytics as their competitive advantage!
....now on to burpees! 😊
Chris Shernaman | @ChrisS
