Best Books for Data Science Applications in eCommerce and Digital Marketing

[marca_at_cue]

I've got Marketing Department and Product Team that asking for lots of data, but not necessarily figuring out the right opportunities.  I'd like to find a couple good Data Science books in this space so that I can:

• help frame the conversations
• make sure our Data Engineering teams are building the right structures
• leverage existing techniques for optimizing Marketing Spend and ecommerce conversion.

I'm curious if anybody has favorite books in this space and what makes the book stand out to you.

Many thanks for the feedback!

Marc

[Gumsmenezes]

Hey Marc! Here are a few great books to help align teams and optimize data use:

1. Data Science for Business – Core concepts for solving real business problems.
2. Lean Analytics – Focus on the right metrics to avoid data overload.
3. Marketing Data Science – Techniques for campaign optimization and segmentation.
4. Freakonomics – Inspires creative, out-of-the-box thinking.
5. Ecommerce Analytics – Practical advice for boosting conversions and ROI.

[dreldrel]

Thanks for sharing the list! This is super informative! This is the book I like, but it's more for beginners: Data Science From Scratch by Joel Grus

[mamtaban]

Well, as you are bridging your marketing department product team and data engineering, and you want books that will help you to translate between strategy, data infrastructure, etc. Here are some books that will be useful for you.

1. Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python by Thomas W. Miller
   2. Data Science for Marketing Analytics: Achieve your marketing goals with the data analytics power of Python by Tommy Blanchard, Debasish Behera & Pranshu Bhatnagar
   3. Data Science for Marketing Analytics by Mirza Rahim Baig, Gururajan Govindan & Vishwesh Ravi Shrimali
   4. Marketing Analytics by Seema Gupta & Avadhoot Jathar. 
2. Mastering Marketing Data Science: A Comprehensive Guide for Today’s Marketers by Iain Brown

Hope this will help you.