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Having in-depth demographic information is often seen as the holy grail in the eyes of data analysts and their business stakeholders, and there is a good reason why: the context that can be added to your analytics, as a result, is hugely advantageous.
I love building Alteryx workflows. I love working for Alteryx. I cannot begin to describe how much I loved doing this project for Luvin Arms. Their use case was so simple, yet without software – so overwhelming.
Last weekend was the climax of nearly two months work as part of my Alteryx for Good project. This work has encompassed huge amounts of data preparation (particularly using open data that was recently released by the UK’s Department of the Environment, Food and Rural Affairs – DEFRA), spatial analytics and advanced analytics. All this hard work culmlinated in a 12-hour focussed data dive to show the charities involved the ‘art of the possible’ in terms of using such amazing data sources in combination with analytics.