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If you are like me and you have never made an analytical model or you do not have enough time to dedicate to learning statistics, data science, programming, databases, SQL ... but you know the business and have questions to answer that you have not been able to, or you depend on other areas / professionals to help - this interests you!
What’s the role of creativity in data science? Ben Moss, Alteryx ACE, explains in this video how creativity informs his work and helps him learn and teach new concepts, like optimization and K-nearest neighbors.