SAP ECC Customer Analytic Accelerator - Customer Lifetime Value (CLV) Analysis

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Customer Lifetime Value (CLV) is a measurement of how valuable a customer is to your company, not just on a purchase-by-purchase basis but across the whole relationship. This workflow from DVW Analytics uses the Alteryx Connector for SAP (ACS)  shows how a Sales Account Executive can easily extract the total revenue for a set of customers in SAP ECC (or SAP S/4HANA), automatically calculate their CLV and segment them into different bands according to value and lifetime.

• Works with: SAP ECC, SAP S/4HANA
• SAP Read Tools used: SAP Table Data tool, ACS Filter tool
• SAP Write Tools used: N/A